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BUILDING INDUSTRY ASSOCIATION of Philadelphia Building the Future of Philadelphia — Together

Events

THE BIA’S EVENTS ARE ENLIGHTENING, PRODUCTIVE, EDUCATIONAL, AND FUN.

The BIA’s calendar of events – project tours, member breakfasts and happy hours, the annual Builders Conference, Meet the Builders, educational sessions and others – are great opportunities to get involved in building both the city and your business by networking, sharing ideas, making new business connections, and keeping up with industry colleagues.

Calendar

Fill Faster: A Marketing and Advertising Playbook for Multifamily Residential Developers

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Name: Fill Faster: A Marketing and Advertising Playbook for Multifamily Residential Developers
Date: June 17, 2026
Time: 5:00 PM - 7:00 PM EDT
Registration: Register Now
Event Description:



Location matters. So does the product. So does price. Marketing doesn't change any of that — but once those fundamentals are in place, how a project is positioned, presented, and promoted determines how quickly it moves.

David Hitt of Splat, Inc. and David Neff of Neff break down the integrated marketing and advertising approach that gives for-sale and for-rent residential projects their best shot. Topics include: brand development and market positioning; designing a project website that earns its keep; pre-sales and lease-up digital advertising; building a complete digital footprint; and using public relations, social media and influencer/special events to drive awareness and credibility.

Practical and direct. For developers, builders, brokers, and marketing teams who want results, not jargon.
Location:
17 Market West
1701 Market Street
Date/Time Information:
Wednesday, June 17
5:00 to 7:00 pm
Fees/Admission:
Free for BIA Members